According to Sensor Tower, non-gaming spending has grown more than twice that of games on the App Store in the US, growing at a compound annual growth rate of 40% since June 2014.
Total revenue generated by non-gaming apps was higher for the quarter, reaching nearly $3.4 billion on the US App Store, compared to $3.3 billion spent on mobile games.
“Mobile app adoption normalized after a two-year low, with global downloads of games and non-gaming apps declining 2.5% year-over-year to 35 billion in the second quarter. 2022,” the report said.
iOS users in the US spent more on non-game apps than on games for the first time ever last quarter.
More than half of App Store spending in the US now comes from non-gaming apps.
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This increase in revenue is partly due to subscriptions, which non-gaming apps have increasingly adopted over the years.
In 2Q22, 400 apps generated at least $1 million in consumer spending, up 900% from 50 apps in Q2 2016, according to the report.
Subscriptions are the main driver of revenue growth, as non-gaming apps have grown nearly double since June 2014, compared to less than 20% for games, according to the report.