Apple removes 39,000 gaming apps from Chinese store to meet deadline

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  • Apple on Thursday removed 46,000 apps from its store in China, most of which were gaming apps.
  • Game companies that allow in-app purchases must obtain a license from Chinese regulators to continue operating. Those who are not purged.
  • Games affected by the sweep included the Ubisoft title Assassin’s Creed Identity and NBA 2K20.
  • Android app stores were already complying with game licensing regulations.
  • Visit the Business Insider homepage for more stories.

Apple removed 39,000 game apps from its store in China on Thursday, the largest removal on record in a single day, as it set the end of the year as the deadline for all game publishers to license.

The withdrawals come amid a crackdown on unlicensed gambling by Chinese authorities.

Including the 39,000 games, Apple removed more than 46,000 total apps from its store on Thursday. Games affected by the sweep included the Ubisoft title Assassin’s Creed Identity and NBA 2K20, according to research firm Qimai.

Qimai also said that only 74 of the 1,500 top paid games on the Apple Store survived the purge.

Apple did not immediately respond to a request for comment.

Apple initially gave game publishers a deadline of late June to submit a government-issued license number allowing users to make in-app purchases in the world’s largest gaming marketplace.

Apple then extended the deadline to December 31.

Android app stores in China have long complied with licensing regulations. It’s unclear why Apple is enforcing them more strictly this year.

Analysts said the move came as no surprise, as Apple continues to fill in the gaps to align with Chinese content regulators and would not directly affect Apple’s results as much as previous cuts.

However, this major pivot of only accepting paid games with a gaming license, coupled with the extremely low number of foreign game licenses approved by China this year, will likely lead more game developers to switch to an ad-supported model for their Chinese versions, “said Todd Kuhns, marketing director of AppInChina, a company that helps foreign companies distribute their apps.

(Reporting by Pei Li; Editing by Alex Richardson)


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