Apple removes 39,000 gaming apps from Chinese store to meet deadline

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Android app stores in China have long complied with licensing regulations. It’s unclear why Apple is enforcing them more strictly this year.

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Apple removed 39,000 game apps from its store in China on Thursday, the largest removal on record in a single day, as it set the end of the year as the deadline for all game publishers to license.

The withdrawals come amid a crackdown on unlicensed gambling by Chinese authorities.

Including the 39,000 games, Apple removed more than 46,000 total apps from its store on Thursday. Games affected by the sweep included the Ubisoft title Assassin’s Creed Identity and NBA2K20, according to research firm Qimai.

Qimai also said that only 74 of the 1,500 top paid games on the Apple Store survived the purge.

Apple did not immediately respond to a request for comment.

Read also | A look at Apple’s highs and lows in 2020

Apple initially gave game publishers a deadline of late June to submit a government-issued license number allowing users to make in-app purchases in the world’s largest gaming marketplace.

Apple then extended the deadline to December 31.

Android app stores in China have long complied with licensing regulations. It’s unclear why Apple is enforcing them more strictly this year.

Analysts said the move came as no surprise, as Apple continues to fill in the gaps to align with Chinese content regulators and would not directly affect Apple’s results as much as previous cuts.

However, this major pivot of only accepting paid games with a gaming license, coupled with the extremely low number of foreign game licenses approved by China this year, will likely lead more game developers to switch to an ad-supported model for their Chinese versions, “said Todd Kuhns, marketing director of AppInChina, a company that helps foreign companies distribute their apps.


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