Google will allow real-money gambling apps such as Daily Fantasy Games (DFGs) and online rummy apps on its Google Play app marketplace for a one-year trial period. The move comes in response to the growing popularity of these apps, which can be downloaded to Android phones through third-party marketplaces or directly from the app’s website.
Reported by MoneyControlthe trial period will begin on September 28. Real money gambling apps that are incorporated in India will be allowed to register their apps and their distribution will be limited to Indian users.
To enroll in the pilot, businesses will be asked to send individual applications and terms and conditions approval to Google. Successful applicants will be notified within 7 working days.
“We are constantly exploring ways for local developers to build successful businesses and deliver enjoyable experiences on Google Play. Through this pilot program, we are taking a measured approach that will help us gather learnings and maintain an enjoyable experience. and safe for our users.” a Google spokesperson said MoneyControl.
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According to a recent report by gaming and interactive media venture capital fund Lumikai and consulting firm Redseer, real-money gaming accounted for 51% of the estimated $1.8 billion in global gaming startup revenue. dollars for fiscal year 2020.
India’s multiple real money gambling unicorns including Dream11, Mobile Premier League and Games 24X7 are not available for download on the Google Play Store.