Gubbare, the IN10 Media Network’s in-house children’s channel, announced the launch of two games and GIFs, keeping in mind digital consumption and use among children and adolescents.
The channel made this move with the intention of capturing children’s imaginations with interactive digital assets as affinity with the gaming world sees an upward trajectory.
After its original show, ‘Roro Aur Hero Bhoot Mast Zabardast’, launched in April this year, the channel will now launch two challenging games.
As online games grow in popularity and their “always-on” identity offers brands an opportunity to generate value, the channel has developed two competitive games around its main characters – Roro and Hero.
‘Race Ka Case’ is based on a simple kid-friendly game where players have to take Roro and Hero through many obstacles on a race track to win. Moreover, “Rocket Ka Attack” is an adventure game where Roro and Hero have to save themselves from rockets falling from the sky after a school project goes wrong.
To further strengthen the connection between the audience and the show’s characters, the channel has created many GIFs depicting various moods and situations.
The gifs can be enjoyed by kids and teens on WhatsApp, Instagram, Facebook and Snapchat, while the games are available on the channel’s website (https://www.gubbaretv.com/mastizone/).
The channel has also created a solid plan to promote them on social media and TV channels.